Moët & Chandon is set to return as the Official Champagne of Formula 1, rekindling a partnership that began in 1966. [read the full champagne story]
This collaboration is part of a decade-long agreement between Formula 1 and LVMH, the luxury conglomerate that owns Moët & Chandon. The champagne house will also serve as the title sponsor for the 2025 Belgian Grand Prix at Spa-Francorchamps.
The association between Moët & Chandon and Formula 1 dates back to 1950, when Paul Chandon-Moët and his cousin, Count Frédéric Chandon de Briailles, invited Juan Manuel Fangio to celebrate his French Grand Prix victory with a toast. This marked the beginning of a longstanding tradition of champagne celebrations in motorsport. The iconic podium champagne spray originated in 1966 at the 24 Hours of Le Mans, when Swiss driver Jo Siffert accidentally sprayed spectators after the cork shot out of a warmed bottle. American driver Dan Gurney continued the tradition intentionally the following year.
Stefano Domenicali, President & CEO of Formula 1, expressed enthusiasm about the renewed partnership, stating that the tradition of toasting on the podium is one of the most iconic moments in the sport. He highlighted that this collaboration celebrates the history, emotion, and excellence that bind Formula 1 and Moët & Chandon, especially as the sport celebrates its 75th anniversary.
Sibylle Scherer, CEO and President of Moët & Chandon, echoed this sentiment, emphasizing the shared history of collective triumph and dedication since the 1950s. She noted that this partnership honors the extraordinary teamwork, precision, and pursuit of excellence that drive both motorsport and the craft of champagne making.
This renewed alliance underscores the deep-rooted connection between Moët & Chandon and Formula 1, bringing the esteemed champagne back to the podium to celebrate the victories of drivers and teams in the upcoming seasons.
