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Richard Juhlin VIP trip’15 – dinner @ Pol Roger

Picture of Björnstierne Antonsson

Björnstierne Antonsson

On the frist night of our four day trip we ended up for dinner at ‘the most drinkable adress in the world’ – Aveneue du Champagne. But nowadays the adress is 1 rue Winston Churchill.

RICHARD JUHLIN OM POL ROGER The foremost ambassador for Champagne, Christian Pol-Roger, has unfortunately retired from the scene. Nowadays the firm is run by Christian de Billy’s son Hubert. He was very doubtful for a long time as to whether or not he should dedicate his life to the family firm, but feels completely at peace now that the choice has finally been made. Winston Churchill’s favourite domain was established in 1849 by Pol Roger, who was succeeded by his sons, Maurice and Georges. At the turn of the century the Roger family changed its name to Pol-Roger. Maurice was the mayor of Épernay during the week-long occupation of the town by the Germans in September 1914. Despite German threats to shoot him and burn down the town, he remained defiant and was later hailed almost as a saint in the town. He was voted honorary mayor for life.

England has always been the main export market for Pol Roger, and when the wartime prime minister Sir Winston Churchill died the label of the Champagne was black-edged in memory. After a suitable period of mourning, the 1975 Cuvée Sir Winston Churchill was launched, in magnums only. The wine is made in a style they believe Sir Winston would have appreciated. His favorite vintages were 1928, 1934, and 1947.

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